I am an experienced data driven digital marketing specialist. My responsibilities and skillset includes:

Plan and execute all digital marketing, including SEO/SEM, PPC, marketing database, email and social media marketing.

Lead generation via specific user/buyer persona targeting across online channels

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Calculate and understand unit economics for products and services to drive all marketing campaigns.

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative digital growth strategies

Plan, execute, and measure experiments and conversion tests (A/B testing).

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points with tools like: 

• Hotjar
• Google Data Studio, 
• Google Analytics, 
• Google Tag Manager
• Facebook Ad Manager
• Linkedin Ad Manager
• Google Ads Manager