Digital marketing encompasses the strategic use of online channels and tools to promote products, services, or brands to a targeted audience. This includes strategies like search engine optimization (SEO), social media marketing, email marketing, pay-per-click advertising (PPC), and content creation. The goal of digital marketing is to increase brand awareness, drive website traffic, generate leads, and convert those leads into customers. By leveraging data analytics and tracking tools, businesses can refine their campaigns and achieve measurable results, ensuring maximum return on investment (ROI)