Digital Marketing and the social media has become a powerful part of the human experience. We communicate to it each day, sharing our interests, ideas, circles, likings and everything else, giving it the ultimate power to change our lives. The ability to reach a fan, and convert him to a consumer and thru the many stages of this journey has helped social media become a significant factor in changing purchase - Social Media Marketing (SMM) - Search Engine Marketing (SEM) - Search Engine Optimisation (SEO) - Mobile Advertising - Online Media Planning/Buying