Digital marketing is the practice of promoting products or services through digital channels, such as search engines, social media, email, websites, and mobile apps. It involves various strategies and techniques to reach and engage with potential customers online and convert them into paying customers.

As a digital marketer, you would be responsible for developing and implementing digital marketing campaigns to increase brand awareness, drive website traffic, generate leads, and ultimately, increase sales. You would need to have a good understanding of the target audience and their behavior online, as well as a knowledge of various digital marketing tools and platforms.

Some of the key skills required for digital marketing include content creation, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, data analysis, and project management. Effective communication and collaboration skills are also important, as you will likely be working with various teams, such as design, development, and sales.

Overall, digital marketing is an essential part of modern business and a highly sought-after skill in today's job market. With the growing importance of online presence and e-commerce, digital marketing is only becoming more crucial for businesses to succeed and grow.