Digital marketing is the process of promoting products or services using various digital channels and platforms, such as social media, search engines, email, and websites. It involves utilizing online technologies and strategies to engage with potential customers, build brand awareness, increase website traffic, and ultimately drive conversions and revenue. Digital marketing requires a deep understanding of consumer behavior, effective communication skills, and the ability to analyze and optimize campaigns based on data and insights. With the rise of the internet and mobile devices, digital marketing has become an essential component of modern business, offering an unparalleled level of reach, targeting, and measurability.