• Develop, implement and manage digital marketing campaigns across various channels, including email, social media, PPC, SEO, and display advertising.
• Plan and execute marketing campaigns, including ideation, execution, and analysis.
• Monitor and analyze the performance of digital marketing campaigns and make recommendations for optimization.
• Manage social media accounts and engage with followers to increase brand awareness.
• Write and edit content for various digital channels, including website copy, social media posts, and email campaigns.
• Collaborate with the design team to create digital assets, including images and videos, for use in marketing campaigns.
• Manage and maintain the company's website, ensuring that it is up-to-date and optimized for search engines.
• Monitor and report on website analytics, including traffic, engagement, and conversion rates.
• Stay up-to-date with the latest trends and technologies in digital marketing and apply them to the company's marketing campaigns.