- Develop a website traffic plan and create goals and benchmarks to meet - Generate monthly reports on our marketing campaign’s performance - Optimize website and social media channels for SEO as well as usability - Manage art and copywriting professionals (outsourcing where needed) - Analyze key metrics that unit our website traffic and our service quotas - Partner with advertising and media specialists to increase marketing results - Develop, evaluate and oversee the implementation of A/B testing protocols and procedures - Manage all aspects of marketing operations, including key personnel