How does one increase market awareness, engagement and lead generation of a brand or offering in today’s competitive marketplace? This is a question and common challenge that I experienced and successfully overcame during my tenure as a digital marketing professional in both B2B and B2C businesses. It is also an endeavor I can assist your organization with as well. In my marketing experience, leading and executing an integrated multichannel digital marketing campaign is most effective. I have executed successful lead nurturing campaigns by writing captivating email content, articles, and case studies using content syndication, blogs, and social media. My diligent attention to SEO keyword strategies, high quality backlinks and competitive analysis has propelled websites to top organic search rankings on Google. My management and development of written and creative search and display ads has led to successful PPC campaigns. I have utilized leading software tools such as Google Analytics, Marketo, Hubspot, Salesforce CRM, Sugar CRM, Cognos, and Hootsuite. And I have led tracking, retargeting, reporting, analysis and A/B testing of campaigns to maximize ROI. I have launched successful e-commerce websites, wrote web & PR content, managed external agencies, and launched numerous successful Google Pay-Per-Click and Display Ad campaigns that led to measurable revenue growth. I have also developed and executed successful digital marketing plans that included display, affiliate, search (SEO/SEM), mobile media, and social media channels. Contact me today so we can discuss how I can help take your business to the next level.