Innovative Marketing Strategist and Team Leader who leverages a unique blend of creative and quantitative skills with a common sense approach to customer behavior. Extensive data-driven marketing experience in digital, direct and traditional media. In my 25-plus years of data-driven marketing experience I have: Led teams who developed new online audience targeting process, algorithms and applications that dramatically increased targeting accuracy, speed and end-user ease of use over previous methodologies. Created new streams of revenues via digital media ventures with established companies in the database marketing space, and built businesses with start-ups. Enabled rapid scaling of business through creation of planning practice, supporting clients’ ability to win business by providing quick-response product application consulting, audience targeting strategy, and program planning, enabling rapid growth rates with existing clients, while building scale for new business Specialties: with extensive experience consulting on applications in online and offline media -Quantitative marketer, with experience in building measurement tools tied to marketing programs -Inspiring team leader -Experienced, exciting presenter -Proces