-Help identify target audiences and plan media campaigns
-Compare and negotiate rates, ad space, and airtime
-Optimize plans and budgets according to the best media mix
-Prepare schedules and adjust when needed
-Experiment with new platforms and channels
-Ensure ads are creative and displayed appropriately
-Monitor costs and return on investment (ROI)
-Report to clients and build long-term relationships
-Work on paid ads on all the digital media channels (Facebook, Twitter, Google, Youtube, Snapchat, etc..)