Earned Media is by far the most cost effective way to introduce a new idea to a wide audience. When managed correctly, Digital Public Relations can be the cornerstone of a successful inbound marketing plan, generating positive brand recognition in the minds of your target audience. This is an area where being original, proactive and persistent are key. I will continuously look for ways to put you, your company or product in the spotlight through: - Identifying the national media contacts and outlets that have written in the past on - Writing SEO-keyword-rich digital press releases and creating online press kits - Securing local, regional and national digital media coverage for events, product launches, announcements and promotional activities. - Securing features and interviews profiling company founders, sponsors and - Targeting and securing endorsements from critics, journalists and influential bloggers - Increasing national brand recognition by distributing press releases electronically to - When prudent, arranging previews and media kit ‘drops’ to target media outlets. During the first week, I would interview key members of your team. I would then write and distribute a press release to media targets, directing them to a press kit and landing page on your website. That page would include a tracking pixel (‘cookie’) to add interested visitors into their 're targeting pool’ (see Digital Marketing, above).