I have been creating and optimizing Google/Bing Ad & Facebook Ad accounts for a number of small clients for a couple of months now. I really love the process of discovering the story behind each new business, and the challenge of customizing a campaign to get them the best possible results. I’ve set up accounts from scratch. I’ve optimized accounts that were wasting money, some set up by other agencies or business owners who didn’t understand Google Ads. I’m constantly on top of my client accounts, utilizing A/B Split tests, optimizing copy, studying analytics, working with them to adjust landing pages and come up with creative solutions to meet our target KPIs. It’s amazing to me how sometimes even a simple adjustment in the structure of a campaign can make such a difference in the performance of an account.