Tie your digital strategy together. Content marketing. PPC. Website. Email. Social. Everything you say online, whatever the medium, should reinforce your branding and encourage conversions that lead to higher sales and happier customers. Put your digital strategy together so you can put it to work: build content funnels that mirror your buyer journey, track content across multiple channels to understand what works and follow your buyers from first contact tpo repeat purchase. Then support them with appropriate content, every step of the way.