I am an analytically focused marketer with over 20 years experience covering a wide spectrum of activities ranging from strategy to communications to execution –all with an eye on getting results. My expertise covers all aspects of marketing including direct, email, digital, social, and analytics. I take a nuts and bolts approach to how campaigns are executed/designed, identifying opportunities to improve, defining expectations, and executing against plans. In the end I get results that are measurable, actionable, and profitable. Specialties: All aspects of direct and digital marketing with a specialization in the analysis, strategy, operations, and process that make marketing programs succeed.