Concept To Completion. I have a unique understanding of design because of the engagement of both my left and right brain. Creativity can be taught to a point but natural ability must be present. I design projects understanding their origin and how they will be displayed. I have worked in the print industry for over 20 years. Sitting in front of a computer was only part of the process. Making sure that the medium and print method were appropriate for the project was also a requirement as well as the type of finishing.