The market place is noisier than ever. So can you really afford to waste time and money adding to the confusion? Your prospects know that it's a war out there for their minds, their attention, and their bank account. So you have 2 options... 1. You can beg, you can plead, and you can hunt down prospects; you can shout claims at them; you can give them hype filled promises; you can even try piling on outrages bonuses to your offer. Or, 2. You can respect the trend and understand that it's a buyer's market; you can help prospects make informed buying decisions; you can position your offer so your prospects come to a logical conclusion - that they need your product or service now. So in this hype filled arena we call the internet, how do you get results and generate tangible revenue for your business? Do you go on a massive link building campaign? Do you optimize your site for SEO? Do you engineer an ungodly editorial calendar and become a content machine? Well...none of those actually. All of those tactics lead to metrics that are too far from your bottom line. You can't eat likes, links, comments, or shares. But data driven, direct response copy puts food on the table. Everything else kills your time and robs your marketing budget. So do you really want those troubles? Think about it... ...The troubles you don't have are time and money well saved.