Hello.
Did you know that great copy is the mightiest arsenal you can have in your marketing campaigns?
Here's my copywriting strategy which has worked wonders for my clients; it's embedded in the acronym AIDCA.
AIDCA stands for Attention, Interest, Desire, Conviction and Action.
Attracting Attention: You need to gain the attention of a prospect in order to make a sale.
Developing Interest: Capitalize on the attention by turning it into interest.
Inspiring Desire: Attention and Interest are not enough to clinch a sale. The prospect has to be brought to a condition of desire.
Creating Conviction: The prospect has to be brought to a conclusion that they must buy from you, and you alone. You must present the Unique Selling Proposition.
Inciting Action: Use immediacy and urgency to induce the prospect to buy.
Right from the headline, to a growing awareness in the copy about a prospect’s pain point or desire, to the realization that a solution is at hand, and finally to the inevitable focusing of that desire onto your product as the solution, I use breakthrough strategies and techniques in order to reflect exponential results in your Balance Sheet.
Feel free to read some samples which highlight my writing style: http://ogwalandy.wordpress.com
I have been writing copy for more than 10 years. If you need words that lead to success, please contact me. I'll surely deliver.
Best Regards,
ANDREW.
Unleashing Your Potential!