Hello.

Did you know that great copy is the mightiest arsenal you can have in your marketing campaigns?

Here's my copywriting strategy which has worked wonders for my clients; it's embedded in the acronym AIDCA. 

AIDCA stands for Attention, Interest, Desire, Conviction and Action.

Attracting Attention: You need to gain the attention of a prospect in order to make a sale. 

Developing Interest: Capitalize on the attention by turning it into interest. 

Inspiring Desire: Attention and Interest are not enough to clinch a sale. The prospect has to be brought to a condition of desire. 

Creating Conviction: The prospect has to be brought to a conclusion that they must buy from you, and you alone. You must present the Unique Selling Proposition. 

Inciting Action: Use immediacy and urgency to induce the prospect to buy.

Right from the headline, to a growing awareness in the copy about a prospect’s pain point or desire, to the realization that a solution is at hand, and finally to the inevitable focusing of that desire onto your product as the solution, I use breakthrough strategies and techniques in order to reflect exponential results in your Balance Sheet. 

Feel free to read some samples which highlight my writing style: http://ogwalandy.wordpress.com 

I have been writing copy for more than 10 years. If you need words that lead to success, please contact me. I'll surely deliver.

Best Regards, 

ANDREW.

Unleashing Your Potential!