I write sales copy that performs, with a money back guarantee. I write with a direct response style, by identifying the hopes, wants, needs and dreams of the prospect and engaging them in a written manner as a great salesman would in person. I then outline the benefits that solve the problems they have or provide for wants they have or identify the path to their dreams. Through the use of a strong call to action, we close the appeal to the prospect for improved conversions, higher transaction values and greater viral opportunities.