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Sales & Marketing public relations (pr)

Director - PR, Social & Influencers

$90/hr Starting at $70

Hi - I'm Irma, a Communications Director with skills in PR, social media, influencer marketing and creative communications. 


I spent 5+ years at Red Havas, Havas - one of the world's largest global communications groups - and I recently branched out into the freelance space to provide brands with big-agency services, for a fraction of the cost. 


In my 7 years as a communications professional, I have worked with many corporate and consumer-facing brands including Revlon Professional, American Crew, House of Rohl, Qatar Airways, Toyota, William Grants & Sons, The Chia Co., Ancestry.com, LiveRamp and more.


Check out my website for work examples and testimonials: granitcommunications.com


What I can do for you:


PUBLIC RELATIONS

- Public relations strategy (corporate & consumer)

- Story ideation (corporate & consumer)

- Media material development (media list, key messages, press release & media pitch writing) 

- Media relations (pitch to land articles, radio and/or TV segments)

- Reporting, performance analysis and action plan


SOCIAL MEDIA

- Social media strategy

- Content creation  (copywriting, image sourcing, basic design in Canva)

- Post scheduling

- Reporting, performance analysis and action plan


INFLUENCER MARKETING

- Influencer marketing strategy 

- Source & develop a curated list of influencers

- Influencer outreach (talent agencies or directly)

- Contract development

- Content creative brief development

- Talent liaison, review of content

- Organic re-purposing of content to brand's channels


Other skills: 

- Brand collaborations (i.e. cross-content promotions)

- Celebrity management

- Project management

- Event management

- Team leadership

- Writing (social, media materials, website, blog posts, EDM) 

- Integrated multi-media campaigns (oversight)

About

$90/hr Ongoing

Download Resume

Hi - I'm Irma, a Communications Director with skills in PR, social media, influencer marketing and creative communications. 


I spent 5+ years at Red Havas, Havas - one of the world's largest global communications groups - and I recently branched out into the freelance space to provide brands with big-agency services, for a fraction of the cost. 


In my 7 years as a communications professional, I have worked with many corporate and consumer-facing brands including Revlon Professional, American Crew, House of Rohl, Qatar Airways, Toyota, William Grants & Sons, The Chia Co., Ancestry.com, LiveRamp and more.


Check out my website for work examples and testimonials: granitcommunications.com


What I can do for you:


PUBLIC RELATIONS

- Public relations strategy (corporate & consumer)

- Story ideation (corporate & consumer)

- Media material development (media list, key messages, press release & media pitch writing) 

- Media relations (pitch to land articles, radio and/or TV segments)

- Reporting, performance analysis and action plan


SOCIAL MEDIA

- Social media strategy

- Content creation  (copywriting, image sourcing, basic design in Canva)

- Post scheduling

- Reporting, performance analysis and action plan


INFLUENCER MARKETING

- Influencer marketing strategy 

- Source & develop a curated list of influencers

- Influencer outreach (talent agencies or directly)

- Contract development

- Content creative brief development

- Talent liaison, review of content

- Organic re-purposing of content to brand's channels


Other skills: 

- Brand collaborations (i.e. cross-content promotions)

- Celebrity management

- Project management

- Event management

- Team leadership

- Writing (social, media materials, website, blog posts, EDM) 

- Integrated multi-media campaigns (oversight)

Skills & Expertise

AnalyticsBeauty PRBlog WritingCommunity ManagementCommunity MediaContent WritingCorporate Social ResponsibilityCrisis ManagementInternational PRMarketingOnline PRPitch LettersPR CampaignPress ReleasesPublic Relations ManagementPublicistReputation MarketingVisual BasicWriting

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