A designer is a professional who creates visual concepts, using computer software or by hand, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for various applications such as advertisements, brochures, magazines, and corporate reports. Designer can specialize in different areas such as graphic design, web design, product design, and interior design. They work closely with art directors, copywriters, photographers, and other members of the creative team to develop designs that effectively communicate the desired message. They also often work closely with clients or stakeholders to understand their needs and goals for a project, and use their design skills to create solutions that meet those needs.