Initially, I always recommend Earned Media and Retargeting for their ability to provide the personas, or contextual/behavioral data, you need to target in order to rise above the internet’s background noise. The next step in a successful Digital Marketing Strategy is to segment test several different personas, and leverage cost-effective display advertising. Banner ads, video ads and mobile ads all play an important part in reaching new users fitting your most successful models. Depending on budget, value of earned media and other factors, paid digital advertising could include: - Directly buying sponsored content and display ads on informational or related industry For an additional fee, I can also research, make recommendations, design, produce and strategically place advertisements for print, radio, television and outdoor locally and nationally.