It is a sample task of Dissertation Writing of an university of UK in which student scored 75 marks.
This study looks into the new field of influencer marketing in the streaming business, focusing on big names like Amazon Prime and Netflix. In a time when people are more likely than ever to receive digital material, it's important to know how social media affects how people act. The study's goal is to find out how widespread influencer marketing is in the streaming industry and how it affects people's choices and tastes. Using a strong methodology structure, the study got information from 151 different subjects about how they interacted with material created by influencers and how that interacted with their choice of streaming service. The study uses a lot of different statistical methods, such as dependability statistics, correlations, and regression models, to give a full picture of how influencer marketing works in the streaming business right now. One important result of the study is that there is a strong link between people's decisions to subscribe and the suggestions of leaders. This shows how influential people are in the streaming market. The study also finds the most important social media sites and kinds of material that influencers use. This shows how important it is for influencer efforts to be real and trustworthy.
The study also looks at the return on investment (ROI) of celebrity marketing for streaming services and gives suggestions on how to make these methods work better. The results show that influencer marketing has a real effect on consumers' trust and tastes. They also show that there is a strong link between the trustworthiness of influencers and choices to subscribe. We now have a much better idea of how digital marketing works, especially in the streaming business, thanks to this study. It gives marketing useful information that they can use to make influencer efforts that are more successful and real, which will eventually increase customer involvement and trust. The study opens the door for more research in this area. It encourages a more in-depth look at influencer marketing tactics and how they change people's behavior over time in the digital age.