If you want register your trademark/brand in China, we recommend developing a Chinese language brand. This could be a transliteration and/or translation of your English brand, or a completely new brand. It’s important your brand is appealing to Chinese consumers. If they don’t like the sound or impression of your brand they may refer to it by an alternate name, which could lead to you losing control of your brand. Translating and Proofreading English to Spanish ( native ).