This firm is led by a seasoned consultant, manager, and entrepreneur. His career began at a leading strategy consultancy, where he learned the data-driven approach to business that this firm employs today. He earned an MBA at a top business school, where his studies emphasized entrepreneurship and media businesses. The firm's principal developed expertise in publishing and online marketing at a national news website, where he led new business and strategic alliance initiatives. Later, he headed the market research department at the company. He also headed the marketing effectiveness product line at the internet's largest advertising network. Previously, the founder launched an event marketing startup that connected college seniors with major recruiters. He has advised other startups, from a gaming software venture to a culinary education concept. As a consultant, he has advised both large and small businesses, with a focus on the publishing, television, online marke