I have been a professional copywriter within e-commerce for seven years. I will bring that experience and skill to your online storefront to help craft product copy/descriptions as well as modify landing pages to optimize conversions. I began writing as an in-house senior copywriter for a local fashion retailer, producing clear and snappy copy for their e-commerce brands. That included landing pages, product descriptions, and web content. I did this and more as a copywriter for Macy's and more recently at St. Martin's Press. I create compelling copy that starts from a point of empathy. I write words that work by beginning each project with the audience—and their unique point of view—in mind.