As an e-commerce specialist, I am an expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website. I have great skills in monitoring the day-to-day activity on the site and its overall performance to achieve goals like improving user experience, increasing website traffic and sales, and developing brand loyalty. I execute ad campaigns on search engines and other websites and research and implement the latest digital marketing strategies using social media. As a website optimization expert, my other duties include managing site development and updates for the e-commerce side of the business, working with co-workers to collect necessary content to use for each product or service offering, and ensuring that the brand message and goals align with the rest of the company. i keep a promotions calendar, track all e-commerce marketing efforts, analyze data, and use your findings to improve my strategies.