ecommerce websites are built to make the buying process as simple and enjoyable as possible for the user. That is why each of our clients see increases in traffic, sales, and repeat visitors. With the help of a new ecommerce design, paid search campaign and search engine optimization, a leading beauty tool supplier, was able to drastically increase site engagement and online sales. User Friendly Keep the design of the website as clutter-free as possible. Give users a clear idea of where they are within your website structure with features such as breadcrumb links and dropdown menus. Add elements such as a shopping cart that remains visible throughout their stay so that users are re-assured of what exactly they have in their cart and how much it costs. Use on-hover techniques to keep your design clean, yet label links in a way that helps users understand what’s on a page. Keep your site from being overwhelming to visitors by avoiding too much information within a small area. On a product page, the image of the product, its title, description, availability, price, and similar products are the main elements you need and adding more will only distract users. Website Management As the administrator of your website, you should have a place where you can review all pertinent information regarding the performance of your website. Your website’s dashboard should be customizable and offer summary information about stock items, information requests, sales figures, and ecommerce performance metrics. By having a comprehensive understanding of the status of sales on your website, shipping orders, and customer information, you can consistently update product colors, sizes, and descriptions to decide which categories or subcategories to feature on the home page or menu based on your customers’ purchasing patterns.