STUDIED DIFFERENT PAGES AND ASSOCIATING CERTAIN PAGE COLORS AND FONTS WITH PEOPLES BEHAVIOURAL MOODS. IE. RED = ANGER EVERYONE HAS THEIR OWN MEANING TO EACH COLOR. IF YOU TRY AND SELL SOMEONE SOMETHING ITS BEST TO NO HOW THEY ARE FEALING FIRST. OR ''MAKE THEM FEEL'' = BETTER RELATIONSHIP, BETTER UNDERSTANDING OF WHAT IT IS YOUR PRESENTING AND OFFERING TO THEM