Ecommerce is the biggest and most sought after website feature. It allows you to sell in a virtual marketplace to millions of customers. The greatest feature of this service is the selling never stops, because it is online, while you sleep you could be selling your amazing products. Ecommerce allows you to accept payment through virtually any payment processor you have currently and 90% of the ones offered online, including PayPal. Having a website that can generate sales can be one of the best tools in your arsenal as a business owner.