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There are several things to consider in order to help your book achieve its greatest potential discoverability. Readers, librarians, and retailers can't purchase a book they can't find, and your book metadata is responsible for whether or not your book pops up when they type in search terms relevant to your book. Book metadata may sound complicated, but it consists of all the information that describes your book, including: your title, subtitle, series name, price, trim size, author name, book description, and more. There are two metadata fields for your book description: the long book description and the short book description. Although both play a role in driving traffic to your book, they have distinct differences.

Whether reading the short or long description, both need to be full of what readers want: intrigue. It’s up to you to get readers interested in what you have to say, and while we know you could probably write pages upon pages explaining what your book is about, your space and reader attention span are limited. When creating book metadata, you want to make sure you provide the information needed to help buyers, including consumers, booksellers, and librarians, understand what they're about to purchase and whether they want to. Having the right information in place determines not only whether you attract the attention of your audience, but whether you attract the right audience. 

Writing a good book description isn't just about telling readers what your book's about once they find it; it's about telling search engines what search queries your book could answer so that they actually can find it.