• Create PPC Strategies including keyword research and analysis. • Set-Up, manage and optimize campaigns in Google Adwords, Facebook & Amazon. • Write and optimize PPC ad copy • Focus on key performance indicators for return of ad spend, conversions, cost per conversions, and conversion rate. • Create reports that clearly demonstrate and explain the performance of search marketing campaigns. • Work with the development team for the landing page suggestions. • Monitor, track, and report on paid search metrics, including trend analysis. • Create content for website & landing pages. • Promote social media page on social media (Facebook, Twitter & Instagram) • Set up of new campaigns • Assist in Keyword discovery and expansion • Top keywords raking by category • ROI by Campaign, Site, and Category • Research and analyze competitor advertising link • Manage Products on amazon (Listing creation, inventory tracking, review management, etc) • Customer Support (Email)