Developing and implementing ecommerce strategies that align with the company's overall goals and objectives.
Managing the day-to-day operations of the online store, including inventory management, order processing, and shipping.
Creating and managing the product catalog, ensuring that product descriptions and images are accurate and up-to-date.
Managing the online customer experience, including the design and functionality of the ecommerce site, as well as the customer service and support processes.
Analyzing sales data to identify trends and opportunities for improvement, and making recommendations for changes to the ecommerce strategy as needed.
Managing online marketing campaigns, including email marketing, social media advertising, and search engine optimization (SEO).
Working with other departments, such as IT, marketing, and sales, to ensure that ecommerce initiatives are aligned with overall business objectives.
Managing relationships with third-party vendors, such as payment processors and shipping providers, to ensure that the ecommerce site is running smoothly.