Creative Direction: Offering strategic guidance on the visual direction of projects, ensuring that designs align with overall brand goals and messaging.

Typography: A deep understanding of typefaces, font pairing, and text layout.

Layout Design: Skill in arranging text, images, and other elements on a page to create a cohesive and visually appealing design. 

Visual Hierarchy: Establishing a clear visual hierarchy to guide readers through the content. This includes deciding which elements should stand out and how to direct the reader's attention.

Color Theory: Knowledge of color schemes, contrasts, and how different colors affect mood and readability. 

Image Editing and Management: Proficiency in using tools like Adobe Photoshop, Illustrator, and InDesign to edit images, create graphics, and manage visual content.

Brand Identity Design: Developing logos, color schemes, typography, and other visual elements that define a brand's image.

Marketing Materials: Designing brochures, flyers, posters, business cards, and other print materials that promote products or services.

Infographics: Crafting visually engaging representations of data or information to make complex ideas easier to understand.

Illustration: Commissioning  custom illustrations for a variety of needs, including editorial, advertising, and personal projects.

Print Production: Overseeing the process of printing materials, ensuring color accuracy, quality, and that the final product matches design specifications.