Manage various ad hoc marketing projects that are aligned with client’s core objectives. Create brand plans, brand strategies and positioning which ensured all aspects of the product and marketing efforts align with the ethos and goals of the brand. Develop high quality, effective print and digital marketing materials that aligned with the overall brand strategy. Performed competitive strategic analysis, consumer segmentation, and consumer insight development. Proficient in Microsoft Office (Excel, Word, PowerPoint, Publisher, Access, Outlook), SharePoint, Salesforce Marketing Cloud, Salesforce, ProWorkflow, Hootsuite, Survey Monkey, CallFire, Woobox, Adobe Creative Suite, and Photoshop