Elon Musk cutting prices on Tesla luxury cars again by nearly 10 percent
Tesla has cut prices on its two most expensive electric vehicles in the US, according to the company’s website, days after Chief Executive Elon Musk said recent price cuts on other models had stoked demand.
The price cuts, Tesla’s fifth adjustment since the start of the year, ranged from 4% on the performance version of the Model S to 9% on the more expensive Model X.
Musk has said repeatedly in recent months that Tesla would focus on bringing prices down to drive demand and that it had seen success in sparking orders with global discounts introduced in January.
“The desire for people to own a Tesla is extremely high. The limiting factor is their ability to pay for a Tesla,” Musk said last week at Tesla’s investor day.
Prices on the Model X, above, are being cut as much as 9%.REUTERS
CEO Musk has said repeatedly in recent months that Tesla would focus on bringing prices down to drive demand.REUTERS
Tesla did not immediately respond to a request for comment on the most recent price cuts.