• Creating Email groups for different regions and implementing the same in the email templates • Hands on in Program builders in - Nurture Program, Washing Program (Lead Clenching), Lead Scoring Program, Lead Routing • Integration Call - Outbound (External Calls) and Inbound (Auto Syncs) • Custom Object and Data Cards. • Segmentations, Contact/Prospect Group Creations. • Building Scheduled reports. • Building marketing campaigns. • Involved in building the Lead Score Model to leverage the contacts in the Eloqua database as per the client’s requirements. • Involved in setting up the integration between Eloqua-SFDC and Eloqua-Siebel through External Calls. • Involved in Lead Drop down Analysis for different regions. • Reporting campaigns based on KPI’s (Open Rate, Clickthrough, bounce back, Unsubscribes etc.) as per the clients requirements. • Involved in Campaign Management • Creating Emails and Landing Pages, Forms • Reporting through Eloqua Insights