- Set-ups, analyzes and implements multi-step email programs and campaigns including A/B testing - Trains new marketing resources in MAP (Eloqua) - Identifies and controls the distribution, access, retrieval, approval for Eloqua users - Creates complex and responsive designs/templates for digital assets such as (multi-step marketing automation program) used in different media platforms - Promotes understanding, continued development, and ongoing usage of marketing automation guidelines across the marketing organization - Updates database spreadsheet for list uploads (new contacts, purchased list, event leads, etc.) - Creates weblinks used for tracking campaign metrics in Eloqua - Schedules marketing automation program for activation - Encodes MAP processes, programs and procedures - Creates simple designs/templates for digital assets such as (emails, landing pages forms and segments) used in different media platforms - Performs audit of marketing automation/campaign assets (email, landing pages, forms, campaign canvas, segment), analyze, and recommends improvements to ensure compliance to standard campaign architecture