When done right, email marketing has the power to drive far more conversions than any other channel/medium that you use. Build your email campaigns and workflows to take your prospects down the sales funnel, and see your business acquire new customers and retain the existing ones. I can set up your MailChimp account with automation workflows for different acquisition paths in your sales funnel, and connect them with respective landing pages. The package includes content, design and pitch ideas in the workflow. The package does not include providing email lists from my side. Automatically target different segments of your contacts through your email workflow. The above are just examples. There is a lot more of possibilities. However, the feasibility depends on how you're using (or are willing to use) your MailChimp account.