Email marketing will always be a very special thing for me as it was the first digital marketing skill to acquire and it was also the first digital marketing gig that I work on. As an Email Marketer I would be responsible for: Conceive and manage the end-to-end email marketing process Manage data including segmentation, reporting, and optimization Write and edit compelling email copy Use internal and 3rd party data to personalize email campaigns and drive engagement Work with design and engineering teams to implement and test-high converting landing pages from email efforts Develop testing plans for email marketing efforts Manage email calendar and automation Report on campaign results to management or executive teams