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81% of small businesses rely on email as their primary customer acquisition channel, and 80% for retention. The average email open rate is 19.7%, while the average open rate for welcome emails is 68.6%. Emails with social sharing buttons see a 158% increase in click-through rates.
Email marketing is a form of direct marketing that involves sending commercial messages to a group of people via email. An email marketing service is a software platform that allows businesses and organizations to create, send, and manage email campaigns to their subscribers. These services typically provide a user-friendly interface that allows users to design and customize email templates, manage email lists, and track campaign performance.
Email marketing services may also offer advanced features such as automated email sequences, segmentation, A/B testing, and analytics. Automated email sequences allow businesses to send a series of pre-written emails to subscribers based on triggers such as sign-ups or purchases. Segmentation allows businesses to divide their email list into smaller groups based on characteristics such as demographics or past behavior, enabling them to tailor their messaging to each group. A/B testing allows businesses to test different versions of their email campaigns to see which performs better, while analytics provide insights into the performance of email campaigns, including open rates, click-through rates, and conversions.
Overall, email marketing services can be an effective tool for businesses and organizations to reach and engage with their target audience, build relationships, and drive sales or other desired actions.
Don't you think email marketing can help you build more of a customer relationship?
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