• Campaign Planning – Customer segmentation, ROI Analysis, end-to-end planning & execution • Communication strategy – Digital & On-ground channels: SMS, Email, Social Media, Display Ads, SEO, SEM • Customer Lifecycle Management – Lead engagement plans to drive product usage across various consumer touch points and drive strategic initiatives to achieve business objectives like customer acquisition, activation and retention • Customer Segmentation – Work with Business Intelligence team in developing data models • Agencies Management – Creative concept design, Activations, Campaign execution & reporting • Pre & Post campaign analysis – Presenting Campaign reports (using GA, Mailer engine)/outcomes with vertical heads (including CEO) to develop new marketing strategy