Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. The communication between customer and traders of manufacturer or service provider has become absolutely cheap and effective because of email marketing.Email marketing has almost paved the way for seller to communicate all the offers,discount,related products and lot many other things at fractions of seconds.Email marketing gives customized feeling to a customer for any kind of communications which results into the well being of company or seller part Email Marketing Advantages low cost medium of marketing Helps in engagement Helps to create Brand Helps to reach global audience Has good impact on regular customer Easy to share Easy to Measure Time saving Personalisation and niching possible