Email Campaign Strategy: Developing comprehensive email marketing strategies that align with clients' business goals.
Email List Management: Organizing, cleaning, and segmenting email lists to ensure maximum deliverability and engagement.
Email Template Design: Creating visually appealing and responsive email templates using HTML or email design platforms.
Automation Setup: Setting up and managing email automation workflows for customer journeys, follow-ups, and transactional emails.
A/B Testing: Conducting split tests on subject lines, content, and designs to optimize campaign performance.
Email Copywriting: Crafting persuasive, high-converting email content tailored to the target audience.
Analytics & Reporting: Tracking key metrics like open rates, click-through rates, and conversions, and providing detailed performance reports.
Compliance Management: Ensuring that email campaigns are compliant with GDPR, CAN-SPAM, and other regulations.
Lead Generation & List Building: Helping clients build their email list through various opt-in methods and lead magnets.
Email Deliverability Consulting: Troubleshooting and improving deliverability issues to maximize inbox placement.
Platform Setup & Integration: Helping clients set up and integrate email marketing platforms like Mailchimp, Sendinblue, Klaviyo, or an in-house solution.
Re-engagement Campaigns: Developing strategies to win back inactive subscribers or improve list engagement.