At 123greetings.com, the team was trained to deliver emotional touch points as calls to action. Email marketing was rebuilt, with a new list of characters going about their daily lives with story arcs building over a series of emails that increased open rates from 2% to 28% in six months. Her team tested subject lines, colors, placement and delivery dates and times to maximize open and click-through rates, focusing on driving traffic to the web site. Launched a companion blog that increased click-throughs from 6,000 per week to over 80,000 on an email list of over two million U.S. emails.