Building emails and using them in advertising for a product or service to reach potential customers to keep the customer informed of the latest news and features of the product or service
The number of customers is increasing as email is still the dynamo of customer acquisition and retention for small and medium businesses, according to reports, 81% of small and medium businesses still rely on email as a means of customer acquisition, and 80% of these companies use it to retain them.
And evaluate my campaigns, as the email marketing campaign does not end when you send mail to people, it starts from here, because you need to monitor and evaluate the performance of the audience and their consumption of the mail you sent, and know the click-through rate, etc., which allows you to know if your campaign meets the expected results Whether or not the problem is solved.