ROLES AND RESPONSIBILITIES To implement and monitor SEO and PPC strategy to drive traffic and conversion rates To manage the use of digital media to support the company’s product strategy To be responsible for managing the online marketing budget To analyze campaigns, identify trends and provide fast, accurate reports, optimizing campaigns to produce the best return on investment for the organization. To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI To develop and execute solid plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage. Manage change and adopt social media into the corporate culture Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, an