Embedding third-party services on your WordPress posts is an exciting way to captivate a visitor’s interest. Embedded content also provides visual cues that make scanning easier. WordPress has made adding this type of content easy.
Tweets, for example, can grab attention, and using high-profile sites like Twitter can add a smidgen of credibility to your blog. But linking back to the original tweet can be frustrating for users. So, why not just embed the original tweets into your WordPress site, so the user doesn't have to leave your page?