As an entrepreneur, you've probably heard more than once that you should be active on social media on a daily basis. Keeping up with your Instagram while running a business, is not as easy as it may sound though. You might not be at that point where you can hire a whole marketing team to take care of it - yet - but you find yourself covered in work and at the end of the day you simply can't find the inspiration and energy anymore to write an inspiring and witty post. It all seems so effortless: take a picture, write something funny, post! Anyone could write anything of course, but the trick is to give your audience something of value. Your social media might not be the place where clients buy directly from you, but it is the place where you make an impression on them. When you provide them with valuable insights without asking anything in return, they will think of you the next time they are in need of a service or product that you just happen to offer. Staying top of mind is key. Give give give - valuable content - then take. **If you want me to create a content calendar, please contact me so I can make you a custom offer.