Fundamental guidelines to maintain a solid and coherent brand identity. You already have a logo.
|Logo Usage Guidelines|
Placement: Guidelines for where the logo should be placed on different materials and platforms.
Size: The minimum and maximum logo sizes to maintain readability and impact.
Backgrounds: Indicate which backgrounds are suitable for the logo and when to use alternative versions.
| Color palette. |
Primary Colors: Define the brand's primary colors and their Pantone, RGB, CMYK and HEX values.
Secondary colors: secondary colors that complement the main palette and its usage guidelines.
Color Combinations – Provides examples of color combinations for different applications.
| Typography Guidelines |
Primary Font: Primary brand font, including variations (bold, italic) and use cases.
Secondary Source: If applicable, a secondary source to support specific content or use cases.
Font sizes: The recommended font sizes for various materials.