The purpose of coaching and development is to help both the professional and the business to step back from the demands of day-to-day life, reevaluate their priorities and develop a plan to reach their goals. It is of value to those who want to make changes in their life in order to get ahead, deal with challenges more effectively or lead a happier, more satisfying life. Every top-performing athlete, actor, musician, and politician has a coach, trainer, or adviser at their side.